Why Use a List Broker or Data Acquisition Consultancy?

A list brokerage is a company that provides marketing lists. Usually one or more of: mail, phone, fax and sometimes email lists.

However that is a fairly broad definition. Resonata actually prefers data acquisition consultancy not because it has a pretty ring to it but because it better reflects the way in which we operate.

List Brokers are supposed to be independent. However, some will have very close relationships with data suppliers that they might rely on more than others. There is nothing that can particularly be done about this because people buy people and over time these relationships will develop (hopefully not into your list broker just providing you data from one source!) Hence whyResonata has a different set of core values pertaining to be a data acquisition consultancy.

You could think of them IFA's; instead of walking into the nearest bank and signing up for a mortgage, loan or pension, you have an expert to advise you on who has the best deals, their advantages and disadvantages and who ultimately has the best services to suit your needs.

Many marketers and business owners choose to do the research themselves, Googling away for days, phoning and emailing endless companies thus far unknown to them and waiting for quotes. Anyone who has been through this experiences will have their own tale of how “rewarding” and worthwhile it is.

Because Resonata is a small yet fast moving business we have been doing the same thing. I recently purchased the marketing manager's yearbook for example. This has been useful but is the formatting right - no? Is the information necessarily all there? Is it something I can use straight away for email marketing? I would be interested in people's thoughts on this and how they have used it in the past.

The point is that having done this exercise ourselves it is becoming increasingly obvious to us that we are going to be using our very own services. We have recently come across a number of hard to reach marketing contacts and we may start using them ourselves. This could potentially act as an exercise in seeing how good the supplier really is and test-marketing it on behalf of our clients...

In most cases Resonata Consulting know where to go for any list, if indeed it’s available on the market at all. The interesting thing for Resonata is that when it is not available we approach the sorts of people who may have that information and ask them to consider working with us. A win win for all.

So if you are looking for a flexible and results focussed organisation to work with that knows its market and produces results and time-saving please send me an email with an outline of your requirements and we can speak further.